Effect of Moz Local

[Sassandgrace]

Hi

I'm pretty new to all of this so please be gentle!

I've been subscribed to Moz Local for a little over a year and my ratings seem to be stuck at an overall score of 82% and an accuracy score of 87% and I just can't seem to get into the Top 3 local searches with competitors from further away outranking me.

Moz Local has been consistently showing Factual, Bing, Hotfrog, Thomson Local & Central Index all showing no address entered. I've been in and put this in myself but no change? Right now my score is showing as 59% with a number incomplete and other unable to be contacted. I have found that, even though the address is entered in a consistent way, that it gets interpreted differently, sometimes leaving out the County, sometimes, the village.

I've started going through the "Ultimate Local SEO Audit" and have completed Phase 1 on Google My Business. Pretty much everything looks in order there and the only real change was associating a domain email address with the ownership rather than the old gmail one. I've started to go through Phase 2 and haven't seen anything new there yet.

What am I missing? Or, are the Moz Local scores fairly respectable? How can I get real consistency in NAP and why does it seem to take so long for Moz Local to make any changes ..... if/ when they do? And, if everything is as you would expect, why am I failing to get in the top 3 when I have more and better review than anyone within 30 - 40 miles?

[samantha.chapman]

Hey there,

Sam from Moz's Help Team here!

Thanks so much for reaching out!

So, in terms of the scores overall - we don't do a very good job of explaining what success looks like with Moz Local, and I apologize for the lack of clarity. When a particular location's Listing & Accuracy scores are sitting above 85%, that location's consistency is incredibly strong! The difference between an Accuracy score of, say, 94 and 100 is basically an imperceptible increase in terms of the SEO benefit. Now the difference between 65 versus 85 has a colossal impact, undoubtably, but scores going above 85% are _slam dunking _on their Local listing consistency already. In those cases, making it up to 100 would have little added effect.

Regarding the ranking - the thing to note here is that it is not only listing accuracy that has an impact. There are a number of factors to take into consideration - I'd recommend reviewing this resource we have on Local Search Ranking factors: https://moz.com/local-search-ranking-factors as well as this super helpful blog post: https://moz.com/blog/local-seo-ranking-your-local-business-in-2017 In terms of certain sections of the tool showing you incomplete data - I'd love to dig into this further for you! Could you please pop a message over to help@moz.com along with the name, address and phone number of the listing you're referring to, so we can investigate this further for you and just ensure that everything is running smoothly?