Longer snippets meaning

[seoanalytics]

Hello,

Over the last few days google released longer snippets.

Are website with longer snippets showing deemed to have more relevant content than the others ?

Thank you,

[Roman-Delcarmen]

For years, Google used to limit the length of snippet texts, are short text previews of the search results, to two rows. Over the last couple of days, Google eased up on this rule and will now also show longer snippets in the search results.

In some cases, Google shows longer snippets for search results if the pages provide simple answers to your query. Google previously tested a sidebar that allowed you to increase the size of the snippets and highlight extracted facts like dates and locations, but the tests probably showed that people didn't use the advanced options and that it's a better idea to automatically increase the length of a snippet if there's a high density of information related to your query.

Search Engine Roundtable suspects that "the longer your search query, the longer the snippet might get", but this is not always the case. Google tries to be smart and not overwhelm users with irrelevant information, that's why snippets are usually concise.

Some webmasters and SEOs may consider updating their meta descriptions, but I don’t believe Google would recommend doing so. The snippets are more often dynamically generated based on the user query and content found in both the meta description and the content visible on the page. If Google is going to go with a longer snippet, it likely will pull that content from the page.

IN SUMMARY
I think the update is focused on the user intent so if you ask Google some specific question such as a specific definition, well in that case the longer snippets make sense and will be generated base on the content of a website.

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[seoanalytics]

Thank you,