1.6 million internal links?
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I'm putting together a link building strategy and while researching our competitors saw that one of them has over 1.8 million internal links when most of the other have between 10k to 150k. Are all these links genuine? How would you go about creating this volume of internal links?
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Well, pretty much every page on that website is stuffed with internal links.
Even a simple blog post has like 50 links to their main and category pages.This page has more than 100 links http://www.cartridgesave.co.uk/toner-cartridges/Samsung/Xpress-SL-C430W.html
And they have 19,000 pages in the index, so I'm not surprised they have that many internal links.