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    4. Google Results Title vs My Page Title

    Google Results Title vs My Page Title

    Technical SEO Issues
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    • JoaoCJ
      JoaoCJ last edited by

      I'm having some trouble with my titles of a new site, it has been online for around two months now and i'm getting weird titles from most indexed pages.

      Since my site is focused on finding courses, the course title format is the following:

      URL: https://www.maseducacion.com/estudios/programacion-curricular--tecnigrap-2982 
      My Title: Course - Institute | Mybrand
      Google Search Title: Course - Institute | Mybrand - Educativa

      Half of my results have that word at the end, don't know where it comes from, that word is only included in two links.

      Any idea on how to fix it?

      1 Reply Last reply Reply Quote 0
      • Linda-Vassily
        Linda-Vassily last edited by

        Google will show the results it thinks will be most useful to the searcher--it doesn't always use the title that you gave it. (You will also sometimes see different titles depending on what the search term is.) What are you searching for when you see those results?

        1 Reply Last reply Reply Quote 1
        • Malika1
          Malika1 last edited by

          As Linda as pointed out as well, the title tags displayed in SERPs depend on your search query.

          I can see that the word exists on the page. If you could share your search query then someone here might be able to help you 🙂

          1 Reply Last reply Reply Quote 0
          • JoaoCJ
            JoaoCJ last edited by

            Hi everyone, thanks for your answers, I'll be a bit more specific.

            I believe my site is still on the "sandbox" (2 months old), so the only way to find results to my site in google is by either use the command site:mysite.com or with "mybrand" + keyword.

            Now as an example, my query is the following one: 
            "maseducacion" pregrado ("my brand" keyword)

            So on first place I get this result and title:

            https://www.maseducacion.com/buscar-estudios/pregrado (Is a search result on my site)Title: Estudios de Pregrado | MásEducación - Educativa

            My Title is: Estudios de Pregrado | MásEducación

            Now the word "Educativa" exists as a long tail keyword at the top as "Soy Institución Educativa" and at the bottom as "Instituciones Educativas". Still don't how is it added to the title since is not related to the title itself

            1 Reply Last reply Reply Quote 0
            • Linda-Vassily
              Linda-Vassily last edited by

              Google will return whatever title it thinks best, even if the title it returns is not related to the title you have chosen. Usually this works well, sometimes it does not.

              In your case, I think it is not because from what I can tell the tab at the top that has that word on it is a toggle to bring you to that content and not describing the page you are on.

              If having that word there is problematic, you can try rewording the tab (it is near the top so Google pays more attention to it). However as your site develops more contextual search traffic, Google will learn more about your content based on searchers' behavior and presumably start returning a better title.

              JoaoCJ 1 Reply Last reply Reply Quote 1
              • JoaoCJ
                JoaoCJ @Linda-Vassily last edited by

                Thanks, I guess I'll have to wait and see once we are out of the sandbox.

                If nothing chances I'll start suggesting changing that keyword.

                Thanks again

                1 Reply Last reply Reply Quote 0
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