Do Meta Keywords matter?

[Brandonp]

I am a firm believer in the fundamentals of SEO but is there any data to support its impact positively or negatively towards a sites rank?

[PelicanStateCU]

Hi Brandon! Google announced in 2009 that they no longer use the keywords meta tag in search rankings.

They also don't use the meta description to rank websites, however please know that a more helpful meta description can increase click through rates, which can positively impact your ranking.

[SurgeStream]

Hi Brandon Pagan,

Yes, the Meta Keywords tag is ignored by Google.  If you do list them it might have a negative impact.  Not for the search engines but it might actually tip off your competitors to what your SEO strategy is, so that is a big negative.  It is best to not even list it in your head section anymore.

Regards,

Kevin

[roundbrix]

I would argue that Amazon.com is probably one of the best sites on the web for SEO and they use Meta Keywords on every page. I have used them on our sites and seen no negative impacts either.