Inbound link is follow link but we put no follow link back - is it beneficial for rankings?

[advertisingcloud]

Dear Moz Community,

We are operating in a niche market, where there are not so many content marketing options. What we are left with are link exchanging with relevant sites that are on the same topic but to not directly compete with us.

Now we know that if we link back to site A and site a links back to us - for google this is not a very good link.

But, some of the sites we are exchanging links with, do not know the term follow vs no follow links.

My question - if your link is to site A is a no follow link but they give us a follow link - does it mean thats a better option than a follow vs follow.

Thanks for help!

[advertisingcloud]

Hello,

has anyone got an idea then? We get follow link we put rel=nofollow - is it better hat follow vs follow or for google, it still looks like exchange?