Keyword Stuffing unintentionally

[waqid]

I have a situation and would love some options.

We have a site where we sell a product and lets cal it dog collars.  The home page will not rank for its main term.

Renetly the site was redesigned and the Url structure was re-optimized so that it was not so complex. However, we have 500 products and a dozen categories which all include dog collars as keyword. The products are all dog collar singular or collars plural in the url. So lets say ".com/red-dog-collar" and ".com/blue-dog-collar" then ".com/large-dog-collar" and the categoreies like "classic-dog-collars" and etc. So its very hard to not put the word dog collar into every single product because thats what it is.

Whats hapening is that the menu is linking to each of these categories and the home page is linking to a dozen or more products which all include the word dog collar or dog collars in the URL.

The actual text/content is a good ration. But the source code as stated above shows the main term 150 times. Not exact, but phrase match for those adwords gurus out there.

Thus the page does not rank for its terms and instead google is choosing another internal pages which is relevant. Atleast i think thats why the page does not rank for its term, which it once ranked very high against some major competitors.

How on earth do i fix this without removing products and tags and all these links from the home page?

Or should i not worry about this and find another reason why this page is not ranking for the term it should be ranking for.

The backlink profile is not over optmized by the way. Either is internal anchor text links.

Thank you

[waqid]

Ok so its late and i should of done a bit more research before starting.

The new site was built on woocommerce and it looks liek the code is messy and allot of code in the backend is unnecessary and not showing on front end. Yet it shows in code. Something to do with the dynamic plugins that create the home page.

I will turn the home page into a static page via a developer to see if we can fix this issue wit kewyord spamming on our home page and report back some days after this change has been accepted by google.

If anyone has any experiecne wit woocommerce and how to easily fix the home page source without re-doing it into a staitc page pelase let me know. Maybe theres a plugin or a quick fix.

Thank you