Adwords Bidding

[Gavo]

I'm just reaching out to get some help with regards to Adwords bidding. I find we are great at comprehensively setting up a campaign but struggle to know exactly what to do regarding setting the bid at the right amount for a keyword.

Our current strategy is to maximise Impression share for keywords and therefore we generally look to endeavour to adjust bids to maximize this metric.

Is there are good process to use for Adwords bidding or something someone can direct me to in order to uncover the things to consider when adjusting this bidding amount?

[ClaytonJ]

Wordstream is expensive but it is a great tool.

I find it is best to monitor the site hour by hour for a week or two - make bid adjustments, copy amendments and watch what happens, including real time behaviour on analytics.  You need to get a feel for customer behavior. Going to a tool after you understand the nuances of the customer is my suggestion. Going to a tool without understanding customer behaviour can be problematic long term.

Regards

[Alick300]

Hi Gavo,

First things first: there's no one recommended bid amount that works best for everyone. The right bid for you will depend on the cost of your keywords, the type of campaign that you're running and your profits.

If you’re unsure what bid to start with, try setting a max. CPC bid of £1/$1.

For more info please check this @ https://support.google.com/adwords/answer/2471184?hl=en-GB

*In order to get more impression your ads must appear on first page

Hope this helps.

Thanks

[TimHolmes]

Absolutely agree with Alick3000 on it depends what your profit margins are per product, by knowing what you have available post sale, tax etc have been accounted for then this is likely your maximum cost per aquisition which can be used to determine you bidding activity. If you do not already have in place, make sure you have conversion tracking in place so you can see how many click lead to a sale/lead.

Why not also do some of the Google Adwords trainng over at Google partners to give you a better understanding of bid strategies.