First Link Priority - Drop Down Menu

[wearehappymedia]

Hey Mozzers

Just want to make sure I have this right - If a website offers a service, say "digital marketing" - and has this link in a dropdown menu in the header, would this make any link in the body of a page (using different anchor text) pointless in SEO terms?.. e.g. a link with "online marketing" or "digital strategy"

Cheers!

[RobCairns]

Hi Radi,

There really isn't any advantage to placing multiple links from your Home Page to a single page on your site. It splits your link juice among those pages and adversely affects their ability to rank.

The only benefit might be if you are attempting to generate more leads from a UX perspective and want to create multiple CTA's to your digital marketing page.

From an SEO perspective, however, any internal linking should be strictly limited to relevancy and pragmatism - give your visitors what they want in the easiest way you can without spamming your own site.

One link from your Home Page to any page on your site is plenty.

Cheers and hope this helps!

Rob