Building Page Rank

[seoman10]

I have a situation where there is a product category page with multiple products listed linking to individual product pages. The pages been around some time with no change.  The strange thing is although page rank is reasonable on the category page it doesn't seem to be passing any rank to the individual product pages.

Any ideas to swing the roundabouts on this?

Thanks

[BeanstalkIM]

Are you referring to the toolbar PageRank (the green bar)?  If so, it hasn't been updated in ages and most likely never will be again.

That said, this was only a visual representation of what Google saw.  PageRank as a Google metric is still performed internally and as far as I know, in realtime so PageRank passes - you just don't see it.

If you're referring to "page rank" meaning the actual rankings of a page - for that we'd need to see the pages themselves to know why they're not ranking is the category pages are doing OK.

[seoman10]

Sorry I meant PA (Moz), not PR.

I know it isn't everything but it is a big indicator.

First level (homepage) seems to be ok.

Second level nav, seems to be very similar

but very little if anything seems to be passing to anything beyond or including third level.

It is only a low authority site, however the keyword I'm going after is very low competition. Unless I can get page authority up a tad of got no chance of ranking it.

[MattRoney]

Page Authority is a measure of a page's link strength, so to raise it you'll likely need to get some high-quality external links to those pages.

Check out this article on Page Authority (and this one on Domain Authority).