Proper Title Tags for ecommerce

[Imagination]

In terms of E-commerce title tags. We are a manufacturer of our own clothing products. We are new to the SEO landscape so if this question is an obvious answer, then i apologize for wasting any one times in advance.

We Manufacture our own clothing. Each item has a name. The names are American womens names such as amanda or lori or jenniffer etc. When we create the title tag for them should we include the name of the item itself at the beginning or end.  For example should it be

Item Name - Keyword - Keyword - Brand Name(aka manufacturer)

or

Keyword - Keyword - Item Name - Brand Name (aka manufacturer)

The reason we ask this is because we think it would be a waste to rank for actual American names such as Jennifer and Jessica. All that we have read on Moz suggests that it seems to be better to have pertinent keywords in the beginning of the title as opposed to the end. In terms of our brand name we already rank number 1 for every combination of our brand. So we would like to start picking up traffic for the different product types we sell and there respective synonyms. Not sure if i am making any sense. Sorry in advance, and any help is very very much appreciated.

[ClaytonJ]

The answer is the keyword first.

But concurrently when working on your title tag, you should also consider your H1.  Create synergy so google can easily determine what search inquiry you answer. Additionally your URL structure.

Make is simple for google to understand what the purpose of each page is. Here is a good link to have a quick scan of.

https://moz.com/learn/seo/title-tag

Let me know if you have any more queries.

[Imagination]

When you say synergy with H1 tag. For example, the name of our product is simply Jessica Blouse. We would like to use the Meta title with Keyword - Keyword- Jessica - Brand Name; Would you consider that to be synergy? It seems to me what would be that could be debatable right?

[ClaytonJ]

Ali

So I assume the keyword is Blouse - name of Product Jessica

Women's Blouses | Jessica Blouse | Brandname

H1

Fashion Blouses

It is a little unusual to have the name of the product in womans fashion in the title - unless it is a big brand like G-Star etc. But that is up to you. An alternate might be

Blouses | Peasant, black casual | Brand name

H1

Womans fashion Blouses

Then leave jessica for the description of the product?  There are 1000 ways to skin a cat, you have to decide which way to go. I prefer the latter.

Hope that assists.

.