Best place for new relevant content ?

[stukerr]

Hi everyone,

The background to my question is that one of the companies I work for has just produced a load of videos answering many of the common questions about their products, for the ecommerce part of their site. I've got these videos transcribed which I want to use as the backbone to some of the main pages on the site (some of which are already ranking reasonably well).

I was thinking of putting this content on their department page (so for example their departments would be kitesurfing, land kites, toy kites etc.) above links to their sections (e.g. kite surf kites, kite surf boards etc.). Do you think this would be a good place to put a large amount of text ? (the text will be in a scrollable div) - i.e. could it get in the way of the links which are currently passing juice deeper in to the site ?

Alternatives are to put the videos under the links to the sections (which would place them below the fold), or to place each video on its own page and simply link to these pages from the departments page (although it is the department page we wish to rank).

Another alternative is to put links to the sections both before and after the new content.

Hope that all makes sense! Thanks in advance

[brycebertola]

It sounds like you want to find some way of integrating the videos with their current e-commerce site, but you don't want to push the category links below the fold and ruin the user experience. Is that correct?

I think the best way to do that would be to way to do that is to have a separate page for the video and transcription, as well as the sharing icons, etc. Then, create a thumbnail image to place on the relevant landing pages and include a short description so that it fits nicely within the site flow, but doesn't move the content too far down.

Another option is to have a link to the video page using a header banner (468x60) or similar with a clean call to action. That would only push the page content down 70 or so pixels.