Targeting newly identified keywords with Landing Pages

[DiamondDave]

Hi everyone, looking for a bit of advice...

A number of my client's websites have been ranking well for a group of keywords for some time and now through further keyword research I wish to broaden out the number of keywords the site targets using landing pages eg, a printer company ranks well for 'flyer printing' but also wants to rank for 'nightclub flyers'.

My questions are:
1. How many monthly searches for a specific keyword would warrant a dedicated landing page?
2. Any tips / advice on using landing pages for the purpose of broadening out the no. of targeted keywords?
3. What would be the 'key' features of such a landing page ie, relevant image, text content, CTA.

Thanks in advance

[RyanPurkey]

Hi David. Congrats on the rankings. Something I'd consider for a project like this would be split testing what you currently have with new designs.  For example, the flyer printing page might work well talking about all the ways the company's superior printing has met customers needs, then you can show several examples--nightclub flyers, community board flyers, handout flyers, etc.--with testimonials, content, and imagery around each.

That way you're not only increasing the content that could possibly rank, but also focusing on driving more business for your clients.  Key features would be simple anchor-based on page navigation, engaging content and graphics, stories of past customer satisfaction.