Page keywords

[bronxpad]

How many keywords should the home page of a Real Estate site be optimized for?

[stevefidelity]

This is one of those questions that doesn't have a definite answer. It's an example of where SEO is more of an 'art' than a science, but in a best case scenario, you're only targeting 1 keyword phrase per page.

The single most important place on a page to place your keywords are in your title tag. A title tag should only be 65-70 characters in length, so there are only so many keyword phrases that you can fit into that space. Your target keyword phrases may include city names automatically making those target phrases longer. You also want to place your target keywords as close to the beginning of the title tag as possible. So say for example you had 'California Real Estate Agents | California Real Estate Brokers' as your title tag, that page, all other things being equal, would have a better chance of showing up for 'California Real Estate Agents'. So the 2nd keyword phrase that you're targeting in your title tag is going to be less effective than the first one, and if you're targeting a 3rd one, it's going to be even less effective.

In theory, you want want to take a look at all of the keywords you want to target, and map each of those keywords to a specific page on your site.