Google Tag Manager?

[TheZenAgency]

Hi

Does anyone have any experience with this? Im a little confused of what it actually does and would like to know if it would be a beneficial tool which I could use.

Thanks in advance

[Hutch42]

Yes, I have a lot of experience with GTM.  It is designed so that anyone can add marketing tags onto a site without needing to involve your developer.  It is a very powerful tool that you can use to define very specific circumstances with to consider conversions to measure external marketing such as banner ads etc. with.

[Ray-pp]

Google Tag Manager is a great tool that almost anyone can begin to use easily. Before GTM, webmasters used to have to pay for similar services, but now Google has given us a tool for free.

Tags are pieces of code, for example the Google Analytics javascript snippet that allows use to track visitors and populates your Google Analaytics data. Many plugins and website features are delivered through tags. More examples would be slideshows (nivo slider), share buttons (add this), link & event tracking (google analytics event tracking), conversion pixels (affiliates, goal conversions), javascript/css files, and many more.

One of the biggest issues is that a robust website (hell, even simple websites) begins to have many tags added to a page to deliver all the desired functionality. Those tags begin to bloat a web page, decrease page load speed, and cause usability problems. In addition, it becomes very difficult to properly manage all those tags at a large scale.

The Google Tag manager provides a central location to add and manage all of these tags easily. You can specify when tags should be added to a page, when they should fire, and other important rules to optimize the placement and execution of these tags. GTM takes this even further and allows us to easily manage additional functionality through the interface, such as the link and event tracking mentioned above.

I highly recommend that you learn how to use the GTM and its benefits. Here is a wonderful guide that OptimizeSmart put together for the GTM. http://www.optimizesmart.com/google-tag-manager-implementation-guide/