Internal Linking and Related Search

[SEOSponge]

Hi there,

Is it a bad idea to use Google related terms when creating internal links? For instance, if I search for 'printing companies chicago', there are at least 3 terms related to our organization and what we provide that appear at the bottom of the search results.

Searches related to printing companies chicago

reliable printing companies chicago
chicago business card printing
chicago printers

Just curious if anyone uses this type of research to build out pages?

And create internal links?

Personally, I am seeing people search for services we offer in different ways - that alone makes me think it should be a major part of our internal linking.

Looking forward to your feedback!

[max.favilli]

Keep in mind internal linking doesn't bring much value these days, generating backlinks for those keywords would be much more valuable.

Or you can try to rank for these different keywords using different landing pages, on-page optimized for those keywords.