OSE - How to determine good links to build on...?

[Circa444]

Hey Guys,

Weather it be OSE, ahrefs, etc. How do you determine if the link is worth using to build a backlink on?

I know to look for a higher DA/PA and overall established links. I want very quality sites for external links (as we all do) but I also want to know what to look for and what to bypass when determining if I should build a backlink on the domain.

These are a Few examples / questions i have sorry if they are basic: (the below are all specific examples)

1. If a site has an article and that article page is a DA 65 / PA 1 with Zero (0) established links to that article my backlink is on; would it be link building worthy? Should I leave a backlink, why? ex. lots of different blogspot.com blogs pointing back at my site..^^ Same domian, different blog any benefit?

2. If a site is a PR2 DA 30/ PA 32 with 14 root domains, 250 total links.... Would a link like this give me any benefit or should I skip links like this? Why?

3. What main factors do you focus on/look for and know when & when not leave a backlink to your site when using a tool like OSE, Ahrefs?

4. Should I even worry about a sites PR when linkbuilding since PR doesnt play that big of a role anymore opposed to high quality backlinks?  Ive seen PR 7 sites outranked by PR1 site with 200 high quality backlinks to it

Thanks for any help and any help is GREATLY appreciated.

[Circa444]

if anyone could help answer at least one question ill give you a big highfive

[JaneCopland]

Hi there,

While looking at metrics like this is important, you're approaching modern link development in a slightly misguided, old-fashioned way. This is the way we used to link about link dev three or four years ago.

For one, there is little use finding an older article (anything published more than a few days or weeks ago) and trying to get a link on it. This was a very popular, effective tactic up until about 2010. However, figuring out if a link was included as an original citation or added after the fact is incredibly easy. Thus, it's easy to discount links-added-later, and you can be fairly sure that Google is suspicious of these links given how popular this link development tactic was pre-2010.

If a site has good Moz metics (DA, etc.) and no or very low toolbar PR, this can be an indication that Google finds something wrong with the site... but toolbar PR is a relatively outdated metric now, so take its figures fairly lightly. If you can potentially get a link from a site, look at all of these metrics and then look at both the backlink profile of the potential linking site and which other sites it links out to. Does it look like it sells links to unrelated, spammy websites / industries? Don't go for a link with them. Do they advertise a text-link service where anyone can buy a link on their site? Definitely stay away.

If you come across a less-popular site in your niche with original, quality content, don't turn a link down on that site because it has low metrics.

"2. If a site is a PR2 DA 30/ PA 32 with 14 root domains, 250 total links.... Would a link like this give me any benefit or should I skip links like this? Why?"

To answer this, you're going to need to look further than these metrics. Those numbers are good enough that if the site is otherwise a good match for yours, the link could be worthwhile.