How can you determine the max CPC for a campaign that has a daily/weekly budget?

[drallen]

Hello,

I'm currently having a hard time with an AdWords campaign that I am working. I'm working on a project for a non-profit organization to develop an AdWords campaign that will run for three weeks. I've been given a budget of $250, from this budget I have configured a daily/ weekly budget for each campaign. The only problem that I am having is trying to figure out what amount to use for the max CPC. I'm not sure how to calculate this amount. All of the information that I have found on how to calculate the max CPC is geared towards businesses that sells products and this organization does not sell anything but provides services that are funded by the government and donors for free to clients.

So how can I determine the max CPC? Oh, and this organization is not using the Google Adwords Grant.

[TheeDigital]

It's just going to depend on what keywords you are bidding on and how high you want to place on the results.  If you already have your budgets set, then your campaigns will run until you are out of funds.  Since they have a restrictive budget, you may want to setup an additional rule under automate to pause the campaign when monthly spend is >250 to prevent Adwords from going over.

2 columns you may want to show under your keywords tab are estimated first page bid and estimated top of page bid, this should give you some idea of the bid you need for your ads to show, from there monitor your average position and determine which keywords are more important for your goals to determine where you will spend more.

[EGOL]

this organization does not sell anything but provides services that are funded by the government and donors for free to clients.

If this was me, I would spend ALL of my money to get the best content possible.  Then you will have assets that will remain in place after the government money disappears.  It sounds like this is for an organization that is supposed to be an authority for a particular topic.  I would build that.

If you have that then I would work on SEO to get it ranked at the top of the SERPs for your most important keywords.

[DavidKonigsberg]

You need to set goals first for your account give a dollar target to those actions , track those goals in adwords and raise or lower bids based on how much those actions costed you to achieve per keyword. It could be a view of a key page , signup etc - but a 250 monthly budget is very low unless you have very little competitors.  - Look into google grants if you are a 501c3 non profit it can give you up to 10k of free spend*

*if you can spend it - restrictions apply