SEO within the URL /

[KristinaWitmer]

If I were optimizing for 'marketing success' and my URL structure was domain.com/marketing/success would that count? I'm not sure if the '/' affects the keyword term. My assumption is that it does, but I wasn't 100% sure.

Thanks!

[alrockn]

Marketing and success are both in the url, so having a / or a - isn't going to be the final determinant on how you rank.  The thing I'd worry about is "marketing/success" implies marketing has greater importance than success, in the root scheme of things.

[KristinaWitmer]

Thanks, good points.

[David-Kley]

Since you are going to have a /marketing page above the success page, is there a plan to link out to many areas of marketing content within your site? mening are you setting it up this way to have marketing be a top level page, that has many categories? If so, then yes, use this structure.

Form another user: "The thing I'd worry about is "marketing/success" implies marketing has greater importance than success, in the root scheme of things." I agree with this, in that the SE will view "marketing" as a higher priority directory than "success"

For that individual page, I would use the url domain.com/marketing-success, as the keywords will appear often in the content that same way. Search engines will treat the hyphen as a space, rather than a separate directory. It is possible to have the page rank high using the other format, but I forsee the hypenated version working out better for you.

[JaneCopland]

Hi Kristina,

I would say that while having both terms in the URL is good, there are _so _man more important places for those terms to be used, and so many more important ways in which they can be used to ensure that your site (and the right content) ranks for [marketing success] that you needn't worry about URL structure. The content of those two areas of your site and how they relate to each other are much more important.