Spammy Facebook Page Penalty

[KempRugeLawGroup]

In general search, I've noticed a handful of businesses who's facebook pages outrank their websites by a lot. Whenever I've looked into it, usually the FB pages have a bunch of spammy links, whereas the website (that isn't ranking well) doesn't. However, I am curious of two things:

1. Are FB pages like the ones I'm describing somewhat "immune" to penalties because their DA is so high?

2. Does this strategy end up hurting the business's website, if there's a link to it from the spammy FB page?

Thanks,

Ruben

[anthonydnelson]

Hi Ruben,

Here is my take:

#1 - In general, these domains are immune to spammy links. I've seen numerous pages on Facebook, YouTube videos, LinkedIn Pages rank for highly competitive terms from a massive, 100% backlink profile. The main reason people do this is because it is no risk to their own site. These pages are another clear example that Google doesn't have a great ability to "ignore or devalue" spam links, instead using the threat of penalty to scare website owners away from performing this linking techniques on their own site.

#2 - I'd say this would not cause a problem for your website linked from the social profile (usually a nofollow link), but I wouldn't recommend doing it either. Even if you have a highly ranked Facebook page for a good term, I'd bet the amount of traffic you funnel through there from the search engines to a conversion page is minimal. Could it cause a problem down the road or during a manual review? Perhaps.

[Travis_Bailey]

It's a percentage game, one you don't want to play, and no one knows the exact percentage for anything.

[KempRugeLawGroup]

Thanks everyone.

I appreciate it.