How can a Pincode finder website be SEO optimised?

[ShalinTJ]

Guys, I wanted to build a simple Pincode finder website for India. The targeted visitors as is obvious will be from India. Alike other Pincode finder websites, the users in this case too will have to key in the location / area of whose pincode he is looking for and they will get Pincode from that very location / area. Other than this, users will also come to this website when they search for something like " <location name="">pincode</location>" on Google (for instance, users will search for something like "Hiranandani Gardens Powai Pincode")

Along with data fethced from our sources via Indian postal departments and other data available in public domain, we shall be using data from Google Maps API too. My question in regards to the same is as follows:

1. What should the page-structure / structure of the website be for ranking well on Google?
2. What should be the URL structure?
3. Other suggestions to rank well on Google in this regards?

Competition: (You can search for the term "Hiranandani Gardens Powai Pincode" to know how these sites show data)

• http://www.getpincode.info
• http://www.pincode.net.in

Pls. help...

[Andy.Drinkwater]

Hi,

You could do a lot worse than reading the MOZ SEO Guide. This will give you some great insights into SEO best practices and how you can effectively use them to SEO your site.

Also look at how competitors are doing, those who are ranking well. This is always a good sign and a great way to see what is already working.

-Andy

[ShalinTJ]

Andy,

Thanks for your response. Yes, I have read Moz SEO guide a couple of times..

What I was looking forward to was some specific help in this regards.. Because I was not able to comprehend what's the best practice basis the Moz's SEO guide and competitor sites in regards to the website topic I mentioned above..

Any help???

[Andy.Drinkwater]

This could turn into an extremely long post if we go into everything in detail here

A good site structure should be one that is hierarchical and sensible. By this, I mean it should make sense when someone lands on a page, what your intentions are for them and how to achieve them. Keep your call-to-actions clear and concise and don't burden the page with wasted content.

Your URLS's should again be descriptive, so that if someone were to land on an internal page, would the URL tell them a bit about where they were? Are the key phrases you are targeting included in the URL itself? Also, you should aim to keep your URL structure to within 3-4 click of the homepage. Any more and it turns into a poor user experience.

Your meta titles and descriptions should also be in target for the pages themselves. Something like this:

<pin code:="" lohit,="" arunachal="" pradesh,="" india,="" <your="" site="" name="">or  <pin codes="" for="" lohit,="" arunachal="" pradesh,="" india="">Whatever you decide to go for here, I would keep i to under 60-70 characters, with the most important information towards the start.</pin></pin>

I hope that helps a little.

-Andy