What website changes (technical) SEOs can ignore confidently? Google's perspective!

[vtmoz]

Hi community members,

I am looking after SEO at our company and there are lots of changes happening about our website; especially technical changes. It's hard for me to look after every deployment of the website like change of server location, etc. We generally agree that every change related to website must be notified by SEO to understand the ranking fluctuation and how search engines welcome them. I just wonder what technical deployments of a website I could confidently ignore to save time and give a go ahead to technical team without interrupting or waiting for my approval.

Thanks

[jasongmcmahon]

Hello,

Personally, I wouldn't ignore any SEO changes, I'd ask your SEO company to itemise the changes & provide a rationale for those updates.

I've recently had a client that lost all of thir DA & took a steep dive in organic traffic, as a result of another company's lack of attention to their SEO campaign management.

[JohnSammon]

I agree with Joe. SEO and web development often think differently about website structure. It's gotten better but with Google's emphasis on speed, both teams will need to talk more over the next few years. I would try to be as involved as possible with what they are doing and how they are doing it.