How to Build SEO Focused Pages?

[AshShep1]

Your help please as with so much kicking around about what is best practice us poor novices havent got a chance to keep up!

My site www.over50choices.co.uk focuses on personal finance for the over 50s and one of the product sets is Funerals: I have c40 pages on the subject and 25 pages with the word "funeral" (eg funeral plans, how to arrange a funeral, funeral directors, funeral planning etc) in the URL, Title & H1 Tag - individually each page explains specific elements of the "process" and solutions to them eg purchasing a "prepaid funeral plan" all of which were optimised for specific Keywords (because thats what i was advised was best practice 6 months ago).

Am I correct in thinking that in the new world ie post Hummingbird et al, that a better strategy is to use the "product home page" as the core landing page, with sufficient content to summarise what's on offer, covering all of the individual subjects from each pages in an umbrella/topic kind of way?

And to still retain the linked pages from the core landing page, as they will contain the detailed information?

Many thanks

Ash

[randfish]

Hi Ash - I'd generally think about this from the perspective of searcher intent. For example, if the intent of most searchers querying a keyword like "funeral plans" is to learn more about how to arrange a funeral , then it's fine to target both query terms on a single page and make the title something that captures both targets. However, when there's less overlap and the searcher is seeking more specific information (e.g. a query like "prepaid funeral plans" may be looking to compare services, prices, understand what's included, what might be out-of-pocket, etc), then an individual page targeting that term/phrase/intent is wise.

I think you nailed it with the concept of a core product page with a good overview that then links to additional resources going into more depth.

[AshShep1]

Thanks Rand I really appreciate your response - I feel a site overhaul is imminent!

Ash