Why has my MozTrust & DA dropped

[Smartloan]

Hi

The company i work for are in the middle of relaunching our product, so during this time we have not been generating much traffic to the site. We are still getting about 800 SEO visits a month, however, as we aren't doing email marketing our site traffic overall has dropped.

I have noticed that since October or MozTrust and Domain Authority seems to be dropping. Our DA was at 18 then in the space of a few weeks has dropped to 10. Our Moztrust was at about 3 and now is at 0. Our links to the site seems to be disappearing to according to Moz, however other back linking website are saying they are still there.

Could someone maybe shed some light on what i may have done wrong to lose these two things and so quickly. This all happened mid to late October. During the Hummingbird release we were fine!

We have also just updated out website with lots of new content. In fact increased it 4x. There are great internal links throughout the site.

Thank you

[dotfly]

you have to name your site if you want an appropriate answer... is it smartloan.co.uk you are referring to?

[Outsourcingtemps]

It might be because you lost some important links pointing to your website. This will cause a drop not only in your metrics but also to your organic traffic.

Even if you add more contents but is losing good backlinks, your site authority will still suffer.

One of the experts here on Moz suggested using MAJESTIC to check your backlink history. You can also use Webmaster tools. Check your impressions report for any changes in your site traffic.

[Smartloan]

Hi

Yes it is www.smartloan.co.uk. Sorry i didn't add it in, however on some other forums they seem to get very upset if you put in your actual website.

[Smartloan]

The drop in DA came before the the upload of the new website. Also the bank links according to Moz seem to have disappeared prior to the new upload.

Thanks