How Would You Market A Photo Of Jay-Z Wearing Your Client's Apparel?

[farmiloe]

If Jay-Z was spotted wearing your client's sweatshirt, how would you maximize the marketing potential of this photo and opportunity to sell more sweatshirts?

[Chris.Menke]

Does the sweatshirt say anything?

[MikeRoberts]

Easy first step without even thinking... Blog post and/or outreach to well-known bloggers who specialize in star/celebrity news & gossip. Also shares of images & links to the related blog posts on every social media outlet we have an account/page on.

[TomRayner]

I think you're asking for trouble with Mr Z's lawyers on that one.

If they catch you using him/his image in your advertising without expressed written consent (wearing apparel doesn't cover that), you'd be entering a world of pain.

[MikeRoberts]

So do it surreptitiously and/or creatively. A paparazzi snapping a photo and then selling it to magazines or a widely available photo online is likely too wide spread for someone to have it easily removed. If you happen to reach out to a Celebrity Blogger and they mention "Looks like Jay-Z is out on the town looking good in what appears to be a {Insert clothing company} brand sweatshirt." Do you think they're going to stop the publicity? Even a facebook share of "Hey, is Jay-Z wearing one of our shirts?" without any link to your product page, just asking people what they think about it, could work. Now if you blatantly plastered photos with links saying "OMG Buy Our Sweatshirt Cause Jay-Z is wearing it!!!" then he'd probably have his people file something asking you to take it down.

[Chris.Menke]

If it does, or if it depicts something obvious, I'd certainly be getting that pointed to from any of the niche related forums out there.  In whatever comments being made it would be nice if some unique terminology could be seeded regarding the description of the shirt he's wearing or regarding other aspects of the photo and include that unique word or phrase in the description of the garment on the client's site.  That way, if someone does a search that includes that seeded word, it would help your client's site show up in the results for that search.