Will it help/hinder our local seo by including our local adress on multiple pages?

[Silkstream]

We have a large website that targets the whole UK. It has landing pages for every town in the UK. For the towns that this particular business has a bricks and mortar hq, we have set up a local/places page.

We then added the corresponding places adress to the appropriate town page on the website. This is just a handful compared to the 3,000,000 towns our site aims to rank for.

Question: Would it help or hinder our SEO efforts to add the local addresses to other town pages in close proximity to the original?

For instance say we have a places address for croydon in London. Would it hurt to add this address to pages that target towns near croydon, such as Mitcham.

All opinions greatly appreciated. Cheers!

[MiriamEllis]

Hi SilkStream,

I want to be sure I'm correctly understanding what you've described. Does this check out?

• You've got a unique website page for every city in the UK

• You only have physical locations in some of these cities

• You have published the complete NAP (name, address, phone) of the business on these city landing pages, reflecting your physical locations

• You are now wondering if it would be okay to add the NAP of physical locations to the pages for neighboring cities where you have no physical location.

Yes? If so, then here's what I think:

No, I would not recommend this. Here's why: right now, you are telling Google, "This Google+ Local page corresponds to this city landing page where we have a physical office. See, the NAP matches. This is the authoritative page on our website for our physical office in City A."

Now, if you start putting City A's NAP on the non-physical location pages for neighboring cities B, C, D and E, you are making Google say, "Wait, I thought this phone number went with City A. But it seems to have something to do with cities B, D, D and E. Same with the address. Where's the authoritative signal?"

In other words, I think the practice you're considering could actually cloud the clarity of the signal you are sending to Google about your NAP.

Instead of taking this route, I would be more inclined to put calls-to-action on the non-physical location pages and link them to the nearby physical office pages. In other words, I would put a CTA on the pages for non-physical location cities B, C, D and E stating, "Come see us in nearby City A," This CTA would link to the City A page and that's where your users (and the bots) could find your complete City A NAP.

This would be how I would handle this. And, of course, I would be sure that you've got unique content on all of these pages. Hope these ideas help!

[Silkstream]

Yes Miriam, that is exactly what i meant, thank you for clarifying and many thanks for your response, it echo's my own gut feelings towards "clouding" the authority of the focus target pages, which are of course  obviously where we have the bricks and motar buildings.I really like your idea of adding a CTA to those other "nearby town" pages that funnels users and hopefully a little more "authority" towards those areas. A great suggestion.

Duplicate content was a major issue, But we've been working on making these pages as unique and relevant as possible to each individual area by adding relevevant copy about the business and industry in that area. It's been a long slog, as this site was (i believe) hit quite badly with Panda last october, but we're doing everything recommended to improve its user experience.

Thanks again for your advice Miriam, much appreciated.

[MiriamEllis]

So glad to be of help Silkstream, and that's good that you're working hard to remedy the duplicate content issue. Sounds like a really big project. Good luck with all the steps!