Why does this website rank so well?

[dentaldesign]

We've just taken on a new client who wants to rank well for 'Emergency dentist' related keywords in the London area and they have identified a website that they would like to compete with rankings wise.

www.valedental.com

I've done a backlink analysis with Open Site explorer and it says that the domain only has 2 inbound links? I've also done a who-is lookup and the domain was only registered in December 2012.

Any idea why it is ranking so well for 'emergency dentist' 'emergency dentists' 'emergency dentist london' 'dental emergencies' (when searched for in the london area)

thanks in advance for any help

Marcus

[jesse-landry]

After glancing through the SERPs I would say it's because there isn't a ton of competition.

Honestly if I were you I'd be excited about this. If the site you're optimizing for is built correctly and the content is fresh and exciting you're going to be ranking high for these terms in no time!

Forget about what they are doing and focus on what you can do. Build a strong SEM campaign and go bury these guys!

Good luck.

[Jonathan_Hatton]

Hi Marcus,

Looking at majestic SEO, it is showing that they have received links in May from Yell.com which are sponsored listings. These links are followed and hold a pagerank of 4. This could potentially be why they are doing so well with only a few domains.

There could also be other factors, but just my two cents!

LvMeKze J73GAps

[xoffie]

Makes me want to re-train as a dentist in London, that's crazy and I'm speaking as a person who chipped their tooth today! As Jesse says.... go!