Moving old Yahoo Store (since 2000) to Magento Enterprise. What are the pitfalls to be aware of?

[Maduca]

What are the most dangerous things we should be aware of in moving an old domain from 2000 from Yahoo Store to Magento Enterprise, SEO wise? We know about setting up the 301s. Anything else we should be on top of? Site is www.EarphoneSolutions.com

[DavidKonigsberg]

watch out for site speed - here is a good post to read http://www.gpmd.co.uk/blog/a-guide-to-doing-seo-on-magento-websites/

[evolvingSEO]

Hi There

I'm honestly not sure about specific concerns with those platforms. But I can give a few general tips;

• In addition to redirects, be sure to maintain titles and descriptions (unless you're updating those too). Going from one platform to the next can change these all around due to default templates etc so you may want to just be sure they stay consistent.
• I'd  crawl the site with Screaming Frog a bunch of times right as it goes live to catch anything unforeseen: 404's etc.
• Monitor Webmaster Tools closely as well for errors and messages.

I'll see if another associate has some Magento specific experience they can offer tips on.

-Dan