Is tiered link building a good thing?

[BridalHotspot]

I agree Kenyon, I know that there is hard work involved but like I said before, it can be really frustrating to see your competitors ranking while they are clearly using these type of tricks.

Thanks for taking time to reply!

[MattJanaway]

"The way it is being explained is that the websites pointing at your website are 'clean' websites that have gained rank by the other websites pointing to the second tier and then all the spammy and automated links pointing to the second tier."

Ah, see, there is an issue with this. Google's algorithm is very complicated and clever. If you imagine a link passing PR from tier 1 to tier 2 and then to your site then you can also easily imagine a link passing bad trust metrics from tier 1 to their 2 and then to your site.

Link juice is not the only thing that passes through a link. Just because there is a site in-between doesn't mean you are safe.

These are methods that used to work pre 2010 which are considered (rightfully so) as spammy. Look at it from Google's point of view; their algorithm is built to serve the searchers. If you are doing things to try to manipulate their algorithm then the searchers might not get the best results. It is their job to try and ensure that spammy sites don't rank as well as sites that belong high in the rankings on merit... Whether this happens in reality is a separate topic. As you are already seeing, competitors do rank well whilst using poor methods of link building. I'd argue that they won't rank for too long and will be caught out at some point but there are other who cant beat them so they join them.

[BridalHotspot]

That is a great answer.
I had no idea that bad trust metrics could be passed on, so that clearly answers my question.

I have only joined SEOmoz 2 days ago, so I will definitely spend some time going trough the link building topics. In the meantime, is there anything to you can suggest to get me on the road a bit more? I'm in the bridal industry which is highly competitive and getting links from the top blogs is only possible if you're a top designer or if you are willing to pay a lot of money to be featured.

[Backlinko]

Matt hit the nail on the head: link building software isn't worth the trouble.

However, you CAN do white hat tiered link building.

For example, let's say that you published a guest post here at SEOMoz.

Now, the next time you publish a guest post somewhere else they probably won't hook you up with a contextual link. Your link is usually confined to the dreaded author bio area.

However, they'll usually allow you to link to helpful resources. Instead of linking to a random article, link to your guest post.

Another example:

Let's say that you were doing some broken link building. You found a page with lots of dead links pointing to SEO related content.

While you could suggest that they link to you, they'd be much more likely to link out to an authority site like SEOMoz.

When you email the site owner about their broken links, suggest that they link to your guest post.

The list goes on and on.

Tiered link building can definitely make your links more powerful. But like most black hat techniques, you can do it white hat style and get better results.

[MattJanaway]

"However, you CAN do white hat tiered link building."

Oh absolutely. This can actually be a nice tactic to use and can also be pretty safe if done in a natural way. That's an important note Brian.

However, software cannot do this and more often than not - certainly if you are a novice - it can be hard to implement. Generally, people just assume a tiered link building tactic is spammy.

[BridalHotspot]

Thanks for your reply, Brian!
That are some great tips and I will definitely keep them in mind.

Do you have any suggestion on how to find wedding related links? Is there maybe some sort of link suggestion tool?

[Backlinko]

It usually is spammy. But it certainly doesn't have to be.

[Backlinko]

My pleasure, Sylvana.

When you say wedding related links, do you mean wedding sites you can get links from?

If so, there are a lot of search strings to help you find them.

For example, if you wanted to do some guest posting, you'd use something like:

"weddings" + "write for us"

Or if you wanted to find resource pages that might add a link to your site (one of my personal favorite link building strategies), you might use:

"weddings" + inurl:links.

Hope that helps.

[BridalHotspot]

Yes, I'm in the bridal wear business and links from the top wedding blogs are extremely difficult to get unless you're a top designer or willing to pay a lot of money to be featured.

Again, great tips! I will go and have a play right away

[riyas_]

White hat tiered link building is a great strategy but what if someone mixes both white hat and black hat tiered link building together?

For example

1. moz.com/my-guest-post ---[Linking To]--> mywebsite.com
2. 10 Domains _**---[Linking To]--> **_moz.com/my-guest-post
3. 10,000 Domains _**---[Linking To]--> **_10 Domains
4. etc..

[KeriMorgret]

That assumes that you can get a link to your website from a guest post on Moz.

[KeriMorgret]

To elaborate, I'm the editor for YouMoz. If you submit a post that says "At my SEO Company, we blah blah blah" and you link SEO Company back to your site, that link is not going to stay in the post (if the post gets published).

We certainly do allow links in YouMoz, but they must have a purpose. I've written more about the YouMoz process at http://moz.com/blog/inside-youmoz-how-to-guest-blog-for-moz.

[riyas_]

Hi Keri, here I given moz.com just for an example. I just meant any trusted website