My Link Building Strategy Good or Bad?

[BlastAM]

It's hard to give specific input without knowing the client. A link building strategy, like all SEO, is something that needs to be tailored to the client. On the whole, however, with articles it's really is about quality and legitimacy.

If you write quality articles that have meaningful and useful content, then you have a better chance of getting them published on sites that will provide high link value. If you're just gaming the system and writing solely for the sake of links, then you're going to be limited to low-quality sites, which won't do a whole lot for the client.

[azokaei]

Okay based on some more reading and your guys inputs here is my revised plan for the link building campaign, the client is in the cell phone accessories field and most of the keywords are high competition

Directory Submissions (Budget=$300/ 1st mo)- Directory submissions using target anchor texts including paid directory submissions including highly authoritative directories such as yahoo and BOTW

Local Directory Submissions- Submit site with targeted anchor texts to local directories such as angee’s list, yelp, yahoo, whitepages, etc.

Blog Outreach for reviews- Contact niche blogs and relevant blogs with at least PR 2+ to do product reviews

Blog Giveaways- Create and promote a giveaway on various different related blogs and websites

Article writing/ Submission- Create 4-5 unique articles with 1-2 keyword’s target in each article of at least 500 words. High quality articles that can be used on high quality sites instead of article directories

Guest Posting- create 2-3 guest posts that can be used to distribute to high quality blogs and sites that offer guest posting

1 Press Release- Create a press release and distribute to high quality press release sites

[azokaei]

thank you so much for your input and the clarification on my whole link building plan. I revised my link building strategy, so can you please take a look at it and let me know if it is better or worse

[Chris.Menke]

Getting there. Stay away from directories where others are using targeted anchor text.

[azokaei]

Okay so stay away from any directories that other sites are using targeted keyword anchor text, So when posting links on the directories I should avoid using keyword anchors instead use the client's site or brand name correct?

[Chris.Menke]

Yep.

[WilliamCarr]

I know you said "at least 500 words", but make sure all of your articles don't have the same (or very close) word count.

This is a pattern that's likely pretty obvious to Google as there's a countless number of "SEO companies" selling 500 word articles.

In other words, a blog naturally is going to have posts with varying word counts.

[Jeepster]

Quick Q Chris, given that I found your answer at the top of this thread one of the most informative I've read in a while:
Guest blogging: does it make a difference whether the link back to my site is embedded in the article itself as opposed to in an author bio at the bottom?
Thanks

[Chris.Menke]

Jeepster, these days, forget the back link and go for the authorship markup from your bio or author page to your G+ account--especially if it's not a high quality blog your guest post is on, 'cause they're going to get dinged eventually and those back links will be worthless.  If they don't do authorship, you may think about getting the post published elsewhere.  If they're a quality blog (all posts are on-topic and they've got an active readership) it could go either way as to which is better--authorship or back link.

If you have to go with the link, go with a branded term from your bio.

[KeriMorgret]

It can make a difference to to a picky editor who is reviewing your guest post. I can't tell you how many YouMoz submissions start out with "I was talking with my coworkers at my seo company [link drop] about xyz". Both SEOmoz and the author would get called out if we published the YouMoz post like that. Those types of links get removed and the author is invited to put them in their bio.

[Chris.Menke]

Yes, you're right, there are very few legitimate opportunities to get a link back to your site from within the body a guest blog post.  However, if a resource existed on the author's site that supported the blog post and there were no other appropriate resources, would that be a case where such a link would be acceptable?

[Jeepster]

Hi Keri & Chris
Thanks for the replies.
What I'm trying to ascertain is: is a link in the body of a post more trusted by search engines than one in an author bio at the bottom of it?

[KeriMorgret]

Jeepster, that I can't say for sure. As an editor, I go for what is trusted by my readers.