How Google Adwords Can Impact SEO Ranking ?

[Mark_Ginsberg]

I totally agree with you and have seen the same thing myself.

The other positive aspect of running PPC ads is that it increases your exposure (both search and display), and leads to a rise in branded searches. Branded searches, like direct traffic, often convert pretty nicely, and helps to send more signals to Google that you're a brand and should the lovely treatment they often provide to brands. So I do think there are residual benefits to ppc advertising for SEO.

[DavidKonigsberg]

AdWords can improve SEO if you are sending traffic to your guides and link bait which gets links and shares

[danatanseo]

I totally agree with you Naina....although I don't practice what I preach,yet. I firmly believe that it is in your own (or your clent's) best interest, for both cost and results, to create completely separate pages for PPC and for organic SEO.

[Webdeal]

Basically you want to say that  the Adwords can be a "tool" for improving link sharing ....

[Webdeal]

Dana,

I can understand your  point....but  David Konigsberg his answer below, says that the Adwords can help....His point is valuable too.

I am confused...

Dmitriy

[DavidKonigsberg]

Correct

In short - Yes it could help seo but not because google favors ppc - Targeted traffic to quality materia can l= links and shares

[DavidKonigsberg]

The roi value of doing ppc for seo is often not their. Most ppc is sales targeted and that doesnt help seo which is what others where trying to say.

My comment was just saying that at times if you know what your doing it can help seo but its not cheap and often not worth it.

[Theron]

I'm amazed at the confidence on this post. Why wouldn't Google use quality score on CPC keywords as a factor in organic results for the targeted page? It's real-world input from actual people via click-through rate.

[JasmineA]

Google wants there to be a completely fair way to bid on keywords that you are not SEO-perfect for. CPC can be used as a general indicator for competitiveness of the industry, but it's not directly considered when ranking.

[voradius]

I'm also wondering at the confident boasts in the various responses...

I actually came to this page because I have the same question "How Google Adwords Can Impact SEO Ranking ?" My interest came up as I was looking at the "landing page experience" part of the Quality Score.

The section on Google's support page (https://support.google.com/adwords/answer/2404197) seems to imply that Google crawls and checks/indexes the landingpage to score it. I'm wondering if these pages are added to your indexed pages as reported in Webmaster Tools? Is Google taking this page into account for organic results? If the page was already indexed for SEO, does this 'second' scan impact the your SEO performance of the page. Or if the page is for SEA only; how do you prevent it from being indexed for organic results?