Performing at an American Heart ball fund raiser, how to acquire links with this?

[Ron10]

Hello Mozzers!  My band is performing for an American Heart Ball in a month and I was wondering if i could get any decent links to my band website being as i am the main entertainment at this event.  I'll ask the webmaster who is in charge of the event website for a link but was trying to brain storm on ideas on how to get more links from other sources as many people like to post on their sites supporting these events.  Are press release links dead?  I see lots of these events announced on prweb and a few other press release websites.  any other ideas on how i could garner links from this event?

Thanks in advance,

Ron