We have duplicate page titles on the footer menu section of our site. Is this considered spammy?

[saints]

When our new site was in development stages our digital agency convinced me that we should have duplicate menu links in the footer section of the site. The general justification being that the menu links are key word relevant. I have received opposing opinion from SEO advisers indicating that these duplicate menu links could be considered 'spammy'. I would appreciate some views on this please

[Advisors]

Hi,

The inter-linking aggressively on the side can be dangerous in my opinion. However, there is nothing that says you are not going to help the search engine spiders to understand the internal structure of the page. I had enough in this case if you had to have a menu in the footer put up a strategy and might have selected a few links to important pages instead of having one to the menu. Many SEO people have different theories about this and it is a bit of testing and error. Sometimes internal linking can be extremely effective while some times, the internal linking, do more harm than good.