How to do SEO for a social networking site?

[jjv]

Howdy SEOmoz fans,

We are about to launch an educational social networking site.

We have planned a lot of good strategies for offline and online marketing. Coming to SEO, how we can do search engine optimization effectively for our social networking site. The home page will be sign up page and there wont be any content in it.

It would be great if you can suggest us prefect SEO tactics for our site.

Thank you.

[WhoWuddaThunk]

Is there going to be any text on the home page at all?  If so, carefully consider your wording on that page, and try to incorporate at least one keyword anywhere.  Besides that it's going to be all about links.  I'd highly suggest creating a blog, and using that as a way to reach out to universities and such.

Find an article on an educational website that is out of date, or incomplete, and write an updated more complete version.  Then contact that university to link over to your article as a resource for further reading.