How to build relationships, then links.

[BobGW]

Hello,

We'll be using buzzstream for outreach. We're developing 5 pieces of content relevant to our client's ecommerce site.

Also, we will be using Rand's awesome whiteboard Friday method for the final email outreach.

But how do we build relationships first? I assume you don't want to ask for a link in the first email. Also, how many emails do you usually send out before you send out the email asking for a link?

One more question: What are some things that you can give back with rand's strategy?

Thanks!

[MarketingOfAmerica]

Hello,

Generally this is what I do.  I complement someones site right away.  Tell them that they are very smart for thinking of a site like theirs, etc, etc.  Talk them up and make them feel good inside.  Then offer then something if you have it to give.  I have a lot of sites that I allow others to place guest posts on , press releases, etc.. I then ask at the end of it, if I can place a link on their site.  If they respond no, then I try 1 more time with a better offer, and I leave it at that.  I have found that emailing someone over and over generally just gets old to them and they may ignore you or block you.  I try to get my point across with 1 email and make it sound good.   They already know if they are going to accept a link on their site or not before you even message them.

Have a great night.

MB