Does Google still have a standard search result? How can I get it?

[RafaelRanada]

I have heard a lot from the experts that there are no "Standard" Google search results anymore. They said that most of the SERP's of Google that show up are customized/tailored for each individuals even if they are not logged-in using their Google Custom Search. My questions are, Is there still a way to retrieve the standard Google search result? How?

Are these scripts will be helpful when searching on Google?

*webhp?
*complete=0
*pws=0

watch?v=B8ofWFx525s B8ofWFx525s watch?v=B8ofWFx525s

[KaneJamison]

It depends on the search query as to how much the SERP will be customized, but for the most part, no, it doesn't exist.

Google adjusts results based upon a number of variables. A couple prominent ones include:

• Location of the user (mostly via IP address or Google account settings)
• Past queries (either in search history of the Google account, or at that IP or computer, or through the use of parameters like pq=previous+query or a number of other parameters)
• Random/Miscellaneous Google Testing - they'll often test different search results on different users - you have no control over this.

The closest you'll probably get is to use pws=0, set your user location to "United States" or the location where most of your customer base is located, and do this on a Google Chrome Incognito browser.

Regarding the other two parameters you mentioned, webhp= and complete= are both related to auto-suggest and won't have the effect you want.

[RyanKent]

Just to add a bit to Kane's response, the closest you can get to what you refer to as "standard Google results" is as follows:

1. Use either Chrome's Incognito Windows (CTRL + SHIFT + N) or FireFox's Private browsing. By using this method you can be sure no cache is used.

2. Be sure not to log in to Google. If you use the suggestion from step 1 above, you will be fine.

3. Use the SEOmoz SERP Control Panel which is part of the SEOmoz toolbar. Press Google US non-personalized (or make a setting for any country). This option does two things. First, it sets your geo-location to the US instead of your local area. Second, it appends your query with pws=0 to eliminate personalization.

By using the above steps, you will come as close as possible to receiving the Google results without adjustment.

The above does not account for one factor and that is regionalization. Even with all of the above steps taken, Google will still show different results based on your physical location. You need to use a proxy server to perform your search query from various locations in order to determine your query's sensitivity to location changes. The tool I recommend for this task is GeoEdge. It is free for search results.

[KeriMorgret]

The one time I've been able to get a non-geo result is when I had in-flight wifi on a Southwest flight. It was odd (and refreshing) to see terms like "pizza" come back with just ten blue links. A little impractical for daily use though.

[KaneJamison]

I remember seeing your tweet about that and thought of it while answering this question...

[RyanKent]

Keri, I am not entirely clear. If you set your gl=us, you also see the SERPs without any local results. I have the feeling I am missing something.

[KeriMorgret]

Hi Ryan,

Appending that to my query string didn't work, but using the Search Tools dropdown and setting my location to US did the trick. Thanks for questioning me, was great to be able to see this.