Schema Address Question

[DLaw]

I have a local business with a contact page that I want to add schema markup to. However, I was wondering if having the address with schema info on the contact page instead of the home page has any adverse effects on the rich snippet showing up in search.

There's no logical place to add schema for a local business on the home page, so having it on the contact page—not in the footer or sidebar—is the only option.

[MiriamEllis]

Hi Dan, Rich snippets come and go in the SERPs, so I don't have a simple answer to that, but it is definitely a best Local SEO practice to add your complete NAP (name, address, phone number) as the very first thing on a Contact Us page. You do not have to have it on your home page. This will not hurt you in any way. In addition to this, it's a good idea to place the same in your footer, sitewide, but you seem to be indicating that you have no way to do this. Why are you unable to do so? I'm curious.

[DLaw]

Thanks for reply, Miriam. I'm glad to know it doesn't have to be on the home page. It's possible for me to put it in the footer, but it would be more hassle than it's worth, so I wanted to make it clear for answering purposes that I didn't want to do that.

[MiriamEllis]

Hi Dan, So glad to help. Do hang onto the idea of putting schema encoded NAP in your footer - it's kind of Local SEO 101 to do so. If, for some reason, it would be easier to put it up in your masthead or in a sitewide nav bar, that would be a good substitute.