Banner Ads help seo?

[DavidKonigsberg]

I see in OSE banner ads counting ads as incoming links - My question is has anyone done a study showing a non tagged banner ad link and its effects on seo? Does google counting it as organic since it has no tagging or since its in a ad spot its ignored?

[William.Lau]

If the ad is being served through an ad server like Zedo, OpenX, they are not counted. If they are just image ads with a link, then that would be counted.

When using an ad server the links do not count in Google, and if anything they count for the server, not the redirect.

I don't think many will use image ads since they offer no way of tracking other than url tagging.

[theLotter]

We use OpenX on our site as a way to track and add banners that are only for our site and not advertising.

Is there anyway to get SEO benefits from it or even add SWFObject to the flash ads?