How can I find out why my Domain authority has gone down?

[RedC]

I need to find out why the domain authority has dropped 6 points in the last 6 months - any ideas where to start looking?

[Marcus_Miller]

Hey Emma

It is probably nothing to worry about but the most likely cause would be the loss of some links somewhere down the chain. Whether this is the deindexation of lower quality sites, links being removed or the same thing happening to sites that linked to you so less juice rolling downhill.

Either way, it likely indicates the need for some authority type links to help prop you up a bit if there is a downward trend.

If you wanted to drop a link in here I am sure we could give you a little more targeted advice.

Hope that helps

Marcus

[Andy.Drinkwater]

As Marcus said, links are a big part of domain authority, but something else to try is setting up both a Google+ account (if you don't have one) and then applying authorship as well.

Having others who are influential in your niche will help build authority to your site as well, so get active on Google+ and start sharing and collaborating with others in your industry.

Andy

[Towelsrus]

And of course, build up your own authority on G+ and links from your posts are followed.