Branded Keywords

[AAttias]

I know branded keywords are variations of your company name. However, my company sell a number of exclusive products that have been trademarked so no other company can use that name. Is that counted as a branded keyword?

[Benj25]

Yes, I would count those as branded keywords. They should be keywords or keyword phrases that are associated with your brand.

Do they convert as well as some of your main branded keywords? That would give you a clue.