Links to partner sites

[soulmktpro]

I have some partnerships in some portals, usually I put the banner of my company with a link to my site on a space partners. How should I proceed? To place the banner no link? To put the link nofollow? Can’t I do it? Don’t  I need to worry about it?

[Audiohype]

Hi Marcus,

At the end of the day it's your call. It's risk vs reward.

Google does always advise that paid links should be no followed. They are going to be obvious that they are paid for, it depends how likely you think they are to be flagged up to Google.

Don't forget that if your competitors see these links they may report you which could result in these being flagged up. Best advice is nofollow. No link is not advisable as you will lose a large percentage of visitors when they can't click through.

Ben