Is there a PPC basics guide?

[Mozzin]

something like:

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769

and, of course:

http://www.seomoz.org/beginners-guide-to-seo

but for ppc? :]

[David_ODonnell]

I'd recommend the Adwords learning center if you feel confident enough after studying you can even take the Adwords exam(s) and get certified.

[RyanKent]

David's recommendation is good. I am not aware of any simple, quality AdWords guide like the Beginner's Guide to SEO. A few other great resources:

-http://www.google.com/ads/agency/toolkit.html

• official adwords blog

• not a beginner's book but still awesome: Brad Geddes Advanced Google AdWords

• Google Engage Basic Training (AdWords for agencies)

• Free AdWords book from O'Reilly

Probably the best way to go is download the free book and go from there.