Can I Boost Ranking Linking off Pages internallly?

[TP_Marketing]

My domain authority is relatively low, but my right now my homepage seems to have the highest rank. If I place a few internal page links on my homepage, would this boost ranking on internal pages? Or would it pull juice away from my homepage?

Using the Seomoz OSE I see alot of my competitors using this type of strategy linking internally. Also would using breadcrumb links benefit me in anyway?

Thanks very much!

[Marcus_Miller]

Hey, it may help a little bit, but if you have little in the way of link popularity then it is not going to rock your world. This can work better when you have a well linked page / post and then link out from that + as ever, the benefit is partially due to user clickthrough on a well ranked article.

You need some good solid content and to leverage that to get some good links to help take things outwards in scope and upwards in rank.

[EGOL]

I believe that one strategy to ranking well for a root keyword is to have separate and substantive pages for many different subtopics.  Then the page for the root keyword summarizes each of these and links to the more substantive page for full information.  I have a couple pages like this ranking well for very competitive terms and am surprised at their performance.  These are really big pages with a few thousand words, a dozen images, data tables and more.  However, I believe that the links hitting deeper substantive content are very helpful.  (This is just opinion, based upon observation.  Never heard anything from google to support this or a large text with controls.)

[Marcus_Miller]

I have used a similar landing page technique with various content driven SEO jobs. Set up several articles for the long tail and get them doing what they can and then have a more authoritative page that links to the detail page and goes after the big root keywords.

I am currently doing a job in the team building niche and the keywords are all damn competitive yet this approach is slowly building in scale and scope and we are starting to see some results on the bigger terms. No link building or much in the way of external promotion either to skew things just 100% content.

So yeah, I will second that as being fairly solid, if not substantiated and if you handle the long tail versions of your keyword first you are working up towards the bigger and more difficult terms in a structured and manageable way.

[EGOL]

No link building or much in the way of external promotion either to skew things just 100% content.

This is exactly the case for the content that I described.  This is an informative site but we are clobbering retailers in a very competitive space.

[Marcus_Miller]

"we are clobbering retailers in a very competitive space"

Which is always nice to do!