Page Extension for SEO Post Penguin

[VivaArturo]

I am setting up pages for an SEO campaign. This campaign will focus suburb/area focused keywords to the home page and an inner page talking about the local area.

My keyword I am targeting is "flower delivery brisbane"

The keywords pointing back to both pages will be made up of brand and variances of the keywords so that is ok

What I would like to know, am I know over optimizing the inner page extension "flowers delivery brisbane" as it is an exact match of the main keyword to rank since google penguin. I did  this prior to google penguin and it worked well.

the site address is 
simpleflowers.com.au

inner page is:
simpleflowers.com.au/flowers-delivery-brisbane

Would love to hear your thoughts

[AlanBleiweiss]

First, and most important, be very careful about pointing such a refined niche phrase at the home page in an intentional manner.

Your site is not, in its entirety, all about Brisbane flower delivery.  So while it's natural to have a handful of links pointing to the home page with that or a variation in the link, it's definitely NOT natural to have a lot of such links.

Too many people in SEO only get half the concepts then run with them. This is why so many sites are routinely slapped, devalued or otherwise penalized by Google over the long haul.

Always use the "is this natural looking" lens.  Most people who do not have any idea what SEO is would link a Brisbane specific link directly to a page on a site where that specific page is about Brisbane.

And since 2010, I have seen sites devalued for specific keyword phrases that were too refined to be relevant when pointing to the home page when there were too many similar or identical links.  So please - be very cautious with that aspect of your work.

As for the page name, whether it's SEO or nothing to do with SEO, it's perfectly valid information retrieval logic to name an individual page this way, because that's a great way to identify that "this page is really about delivery of flowers within Brisbane", though a slightly better use would be "Brisbane-Flower-Delivery" or "Flower-Delivery-Brisbane".

Penguin should not have (and I'm HIGHLY confident it did not) target properly named page URLs.

[VivaArturo]

Thanks Alan, great answer