Changing the page a term ranks for

[bunac1]

Hi all,

I hope you can help advise me of the best way to change the page that is ranking for a particular keyword/term.  Is it just a case of on-page optimizing the term/keyword on the new-page and getting good links/traffic to that page and leaving the old one as it is, or is some sort of "de-optimization" of the old page a something that could help?

Thanks.

[intSchools]

Will the old page become defunct?

If the old page will no longer be active you can set up a 301 redirect to the new page. This will only be worthwhile if it is similar (in terms of relevancy) to the old page. This will take all (about 90-95%) the good links from the old page and put it into the new page.

After that, you will just need to some on-page optimisation and continue to link build!

[KeriMorgret]

Rand has a good post at http://www.seomoz.org/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions that should help you get a handle on this.