Website Ranking Issue

[paulsid]

Hi,

We have been performing our own onsite of offsite SEO along with external assistance and have ranked well over the years with minimal impact from Google updates.

Howevr the last so called Panda update has affected us heavily pushing our main phrase 'web design melbourne' from 2nd to 7th where we have been for almost 2 months now on Google.com.au irrespective of onsite or offsite work.

We have been trying to find signs of any onsite, IP, duplicate content, titles or other issues that may be holding us back to no avail. The only flag that Google webmaster tools is showing is a number of bad internal site links, which I think is a glitch with the CMS we are using.

Even the SEO MOZ tool gives us a higher ranking compared to most competitors on page 1 of Google.com.au for our main phrase.

The biggest difference between us and competitors is we chose to target an internal page specific to the topic rather than our homepage. With this sadi we have also reduced our keyword density and content quantity inline with the other sites homepages.

Can anyone help shed some light on this? and perhaps something obvious that we have missed, or where we should be looking?

Thanks.

[Andy.Drinkwater]

There are many factors that could be causing this - any chance you can drop yourURL here for us to take a look at?

Regards,

Andy

[paulsid]

http://www.simpleid.com.au/Web_and_Digital/Web_Site_Design_Melbourne.aspx

[Andy.Drinkwater]

One of the first things I would do it look at is the flash at the top of the page. Does it need to be there? Google is going to see this as something of a wate of space.

I would also then look at standard SEO practices. For example, your page title is 92 characters. Shorten this and dont keyword stuff. Max should be 55-61 characters.

The content looks to be fine on that page so perhaps the internal links are also causing you some problems.

Quite often it is not just one factor, but many smaller ones - do yourself a check list and ensure every 'i' is dotted and every 't' is crossed.

Regards,

Andy

[alhallinan]

Also, you have some characters in your title that shouldn't be there, like "&" and the such.  I would try to keep those out of the titles as much as possible.

I would also start becoming heavily involved in social media because I think social media is going to be the SEO of the future...

[paulsid]

thanks, reduced title.

top right hand side uses javascript so no flash
will need to investigate broken internal links further.

[PH292]

Hi

My tip would be to optimise the alt tag on your 'Simple ID' logo and file directory name (no more than two hyphens to be on the safe side)

and the same for your flash image = turn into a slide show and optimise the alt tags & directory names.  Keep them natural.

and compare you and your competitiors inbound links.