Can Microformat hCalendar publish a clients conference schedule?

[Nightwing]

Good morning form 3 degrees C very Sunny wetherby UK

Ok Imagine a clients website has 4 conferences across the UK every year and wants to advertise this in the SERPS. Could microformat hCards help do this?

Specifically I want to achieve what the MEN achieves in its serps eg:
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/men-microformat-datacopy.jpg

Any insights welcome

[Keszi]

Hi,

In theory you can do it. Although we have been working with microdata vs microformats, after reading through the Google Webmasters Help it looks quite easy to implement.

Check the example article @Google(2nd example is the one you are looking for). It should give an insight how to include it.

I hope that helped,

Istvan