Getting images indexed in the SERPS

[Nightwing]

Good Afternoon form 13 degrees C totally Sunny Wetherby UK

Am i right in thinking that the only way to get images appearing like this in your serps:

http://i216.photobucket.com/albums/cc53/zymurgy_bucket/innovia-merchant-immages-serpscopy.jpg

is to be hooked up to Google Merchant? Which kind of means if the sight your working on has no images then this type of enhancement is out of bounds?

Thanks in advance,

David

[KeriMorgret]

As far as I can tell is those are just plain Google Images in a universal search result. If you search [model warship combat hulls] in Google you'll see a similar result. I know most of those image results, and can tell you they are certainly not in Google Merchant. In fact, the first result image (of just a white hull with a pink interior) is from my site, and we're not in Google Merchant. We have made a point to make our file names descriptive, use alt text, etc, but I know that many of the results for similar queries have not even optimized this much.