How often should content be updated

[eyecarepro]

With all of Google's recent algo updates (or ranking updates, whatever they're calling it now), we've obviously been looking into changing our content strategy and shifting it from quantity to quality. How often would you say is ideal for website content updates? i.e. should we be updating once a month? Once every couple of months? This isn't a blog - just a regular services-oriented site.

My take on it is that it should be as often as organically possible - and that means something different for everyone. At the same time, we want Google coming back frequently to crawl the site.

Thanks!

[AlanMosley]

Depending on the topic, there was a update recently called the freshness update, where fresh content would rank higher, but this is only for certain topics, such as sports where the news is valuble while it was fresh but of little value once old.

but for evergreen content it did not make any difference.

You can conrtrol indexing though your sitemap.xml. you can tell it how often your content is updated, but bing have said if you dont tell the truth in your sitemap, your site will lose trust.

My advice, for most content you do not need to update it, tell the truth in your sitemap, you dont need to get indexed often if you dont update often. If it is good content you should do well.