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    Search engine friendly URLs

    On-Page / Site Optimization
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    • limens
      limens last edited by

      I'm going to create some new content for my site, I'm trying to decide on the best search engine friendly format. Namely, is it ok to use a subdirectory or should I keep all content on root level?

      Is the SEO effect of either of these URLs superior to the other?

      domain.com/cooking/lasagna.php vs domain.com/lasagna.php

      1 Reply Last reply Reply Quote 0
      • cfguti
        cfguti last edited by

        If your URLs are sort, the best way is to use domain.com/cooking/lasagna.php, this is the best way to optimize for lasagna and target secondary keywords cooking related.

        Bye.

        limens 1 Reply Last reply Reply Quote 0
        • limens
          limens @cfguti last edited by

          this is what the length of URL would be in reality:

          www.domaindom.com/cooking-tasty-food/lasagna_with_cheese.php

          but if there is a good SEO reason, I could just put it on the root:

          www.domaindom.com/lasagna_with_cheese.php

          cfguti 1 Reply Last reply Reply Quote 0
          • cfguti
            cfguti @limens last edited by

            The second one is the best, because sort URLs are more relevant than long ones, but the best practices are http://www.seomoz.org/learn-seo/url

            Use - instead of _ to separate keywords 😉

            1 Reply Last reply Reply Quote 0
            • KeriMorgret
              KeriMorgret last edited by

              Hi Limens,

              It is certainly fine to use a subdirectory, and can really make sense to help organize your content. It's also helpful in your analytics if you want to see who went to the blog area of your site versus the product area of your site.

              It would help to know a little more about your site, but I would choose neither of the above. I'd actually go with something like domain.com/cooking/lasagna/. Note that I'm not including the .php. If you later switch to a different language, you won't have to redirect from php to asp or html, etc.

              I wouldn't stuff your subfolder in your URL with keywords like the tasty-food in your example below. It just makes your URL longer and look a little more spammy to the human eye.

              ebenthurston 1 Reply Last reply Reply Quote 2
              • ebenthurston
                ebenthurston @KeriMorgret last edited by

                I like this analysis and recommendation.

                The only other thing I would say (if it's a page) is drop the trailing slash on the recommended URL to this:
                domain.com/cooking/lasagna

                That makes it clear it's a page as opposed to a directory, and it also looks cleaner to the human eye.

                Here's some more complete discussion on the trailing slash topic:
                http://googlewebmastercentral.blogspot.com/2010/04/to-slash-or-not-to-slash.html 

                1 Reply Last reply Reply Quote 0
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